B2C

B 2 C (BUSINESS TO CONSUMER)

B 2 C yaitu bisnis yang menjual produk atau menyediakan jasa kepada konsumen sebagai pengguna akhir informasi.

Model B2C berfokus pada penjualan langsung dan pemasaran antara bisnis dan konsumen melalui situs e-commerce. Sebuah volume pembelian yang lebih rendah dari harga produk yang lebih tinggi biasanya menjadi ciri khas perusahaan B2C. Karena model tergantung pada transaksi individu dan menghilangkan pembeli grosir, perusahaan dapat memperoleh keuntungan yang lebih tinggi sementara konsumen menghabiskan jumlah uang yang sama atau kadang-kadang kurang. B2C efektif bagi perusahaan kecil karena konsumen individu tidak peduli dengan pengakuan perusahaan seperti mereka dengan mendapatkan produk untuk harga yang terbaik.

Perusahaan B2C dibagi menjadi lima kategori utama:

1. penjual langsung
2. perantara online
3. model berbasis iklan
4. model berbasis masyarakat
5. model fee-based. Setiap jenis begitu berbeda dari yang lain bahwa mereka tidak secara langsung sebanding.

Bahkan, beberapa bisnis B2C menggunakan lebih dari satu jenis untuk menjangkau audiens yang berbeda.

Perbedaan Antara Pembeli (Konsumen) dan Proses Keputusan Pembelian Bisnis
Penjual Langsung

a. Penjual langsung, seperti pengecer online, menjual produk atau jasa secara langsung kepada pelanggan melalui website. Anda dapat lebih membagi penjual langsung ke e-tailers dan produsen. E-tailers pengecer elektronik yang baik produk kapal dari gudang mereka sendiri atau pengiriman pemicu dari perusahaan lain. Produsen produk menggunakan internet sebagai katalog dan saluran penjualan untuk menghilangkan perantara.

b. Perantara online
Perantara online melakukan fungsi yang sama seperti setiap broker lain. Bisnis ini memungkinkan perusahaan non-B2C untuk menuai beberapa manfaat. Broker menawarkan

pembeli layanan dan membantu penjual dengan mengubah proses penetapan harga, menurut profesor ekonomi Thierry P & amp; eacute, narwastu dari University of Delaware dan Michael A. Arnold dari University of Rennes di Rennes, Prancis.

c. Situs populer mengandalkan model berbasis iklan. Website ini menawarkan layanan gratis kepada konsumen dan menggunakan pendapatan iklan untuk menutupi biaya. Mereka menarik sejumlah besar pengunjung, membuat mereka aliran iklan yang ideal untuk perusahaan lain. Pengiklan akan membayar premi untuk situs yang memberikan jumlah lalu lintas yang tinggi.

d. Model Berbasis Masyarakat
Model berbasis masyarakat menggabungkan metode iklan yang bergantung pada lalu lintas di situs yang berfokus pada kelompok-kelompok khusus untuk menciptakan masyarakat. Penjualan Masyarakat dan iklan memanfaatkan pemasaran sosial dan jaringan dengan fokus pada kelompok-kelompok tertentu yang ingin produk tertentu. Misalnya, situs yang digunakan oleh pemrogram komputer yang sempurna ditempatkan untuk mengiklankan perangkat keras komputer dan produk perangkat lunak. Setidaknya satu situs media sosial menggunakan informasi anggota untuk menargetkan iklan untuk kepentingan dan lokasi.

e. Biaya Berbasis Model
Bayar-as-you-membeli atau berlangganan layanan berbayar termasuk dalam model fee-based. Yang paling umum ini adalah langganan online untuk jurnal atau situs film seperti Netflix. Perusahaan-perusahaan ini bergantung pada kualitas konten mereka untuk meyakinkan konsumen untuk membayar biaya biasanya nominal.

Urungkan pengeditan

Kontribusi Anda akan digunakan untuk menyempurnakan kualitas terjemahan dan dapat ditampilkan kepada pengguna secara anonim

Kirim

Tutup

Terima kasih atas kirimannya.

Definisi Explain the Business to Consumer Model by Dana Griffin, Demand Media Google Business to consumer companies connect directly with the end user. Business to consumer companies connect directly with the end user. internet image by Travelfish from <a href='http://www.fotolia.com'>Fotolia.com</a> Related Articles * What Is the Meaning of the C2C Business Model? * Differences Between a Consumer Buying and a Business Buying Decision Process * Requirements for Building a Business Model * Internet-Based Business Models Definition * Risk in a Business Model * Techniques for Constructing a Business Model While business-to-business commerce refers to business transactions between companies, business-to-consumer models are those that sell products or services directly to personal-use customers. Often called B2C, business-to-consumer companies connect, communicate and conduct business transactions with consumers most often via the Internet. B2C is larger than just online retailing; it includes online banking, travel services, online auctions, and health and real estate sites. Ads by Google $0.01 Web Hosting Scalable, Secure Web Hosting. Try Our Award-Winning Service Now! www.hostgator.com​/​1Penny Characteristics The B2C model focuses on direct selling and marketing between a business and a consumer via an e-commerce website. A lower purchase volume of higher priced products typically characterizes B2C companies. Since the model depends on individual transactions and eliminates the wholesale purchaser, the company can make a higher profit while the consumer spends the same amount of money or sometimes less. B2C is effective for smaller companies since individual consumers are not as concerned with company recognition as they are with getting the product for the best price. Types B2C companies divide into five major categories: direct sellers, online intermediaries, advertising-based models, community-based models and fee-based models. Each type is so different from the others that they are not directly comparable. In fact, some B2C businesses utilize more than one type to reach different audiences. Related Reading: Differences Between a Consumer Buying and a Business Buying Decision Process Direct Sellers Direct sellers, such as online retailers, sell a product or service directly to the customer via a website. You can further divide direct sellers into e-tailers and manufacturers. E-tailers are electronic retailers that either ship products from their own warehouses or trigger deliveries from other companies&amp;rsquo; stocks. Product manufacturers use the Internet as a catalog and sales channel to eliminate intermediaries. Online Intermediaries Online intermediaries perform the same function as any other broker. The business allows non-B2C companies to reap some of the benefits. Brokers offer buyers a service and help sellers by altering the price-setting processes, according to economics professors Thierry P&amp;eacute;nard of the University of Delaware and Michael A. Arnold of the University of Rennes in Rennes, France. Advertising-Based Models Popular websites rely on advertising-based models. These websites offer a free service to consumers and use advertising revenue to cover costs. They draw a large number of visitors, making them ideal advertising streams for other companies. Advertisers will pay a premium to sites that deliver high traffic numbers. Community-Based Models Community-based models combine the advertising method that relies on traffic at sites that focus on specialized groups to create communities. Community sales and advertising take advantage of social and network marketing by focusing on specific groups that want specific products. For example, sites used by computer programmers are perfectly placed to advertise computer hardware and software products. At least one social media website uses member information to target advertisements to interests and locations. Fee-Based Models Pay-as-you-buy or paid subscription services fall under fee-based models. The most common of these are online subscriptions to journals or movie sites such as NetFlix. These companies rely on the quality of their content to convince consumers to pay a usually nominal fee.

Sinonim Explain the Business to Consumer Model by Dana Griffin, Demand Media Google Business to consumer companies connect directly with the end user. Business to consumer companies connect directly with the end user. internet image by Travelfish from <a href='http://www.fotolia.com'>Fotolia.com</a> Related Articles * What Is the Meaning of the C2C Business Model? * Differences Between a Consumer Buying and a Business Buying Decision Process * Requirements for Building a Business Model * Internet-Based Business Models Definition * Risk in a Business Model * Techniques for Constructing a Business Model While business-to-business commerce refers to business transactions between companies, business-to-consumer models are those that sell products or services directly to personal-use customers. Often called B2C, business-to-consumer companies connect, communicate and conduct business transactions with consumers most often via the Internet. B2C is larger than just online retailing; it includes online banking, travel services, online auctions, and health and real estate sites. Ads by Google $0.01 Web Hosting Scalable, Secure Web Hosting. Try Our Award-Winning Service Now! www.hostgator.com​/​1Penny Characteristics The B2C model focuses on direct selling and marketing between a business and a consumer via an e-commerce website. A lower purchase volume of higher priced products typically characterizes B2C companies. Since the model depends on individual transactions and eliminates the wholesale purchaser, the company can make a higher profit while the consumer spends the same amount of money or sometimes less. B2C is effective for smaller companies since individual consumers are not as concerned with company recognition as they are with getting the product for the best price. Types B2C companies divide into five major categories: direct sellers, online intermediaries, advertising-based models, community-based models and fee-based models. Each type is so different from the others that they are not directly comparable. In fact, some B2C businesses utilize more than one type to reach different audiences. Related Reading: Differences Between a Consumer Buying and a Business Buying Decision Process Direct Sellers Direct sellers, such as online retailers, sell a product or service directly to the customer via a website. You can further divide direct sellers into e-tailers and manufacturers. E-tailers are electronic retailers that either ship products from their own warehouses or trigger deliveries from other companies&amp;rsquo; stocks. Product manufacturers use the Internet as a catalog and sales channel to eliminate intermediaries. Online Intermediaries Online intermediaries perform the same function as any other broker. The business allows non-B2C companies to reap some of the benefits. Brokers offer buyers a service and help sellers by altering the price-setting processes, according to economics professors Thierry P&amp;eacute;nard of the University of Delaware and Michael A. Arnold of the University of Rennes in Rennes, France. Advertising-Based Models Popular websites rely on advertising-based models. These websites offer a free service to consumers and use advertising revenue to cover costs. They draw a large number of visitors, making them ideal advertising streams for other companies. Advertisers will pay a premium to sites that deliver high traffic numbers. Community-Based Models Community-based models combine the advertising method that relies on traffic at sites that focus on specialized groups to create communities. Community sales and advertising take advantage of social and network marketing by focusing on specific groups that want specific products. For example, sites used by computer programmers are perfectly placed to advertise computer hardware and software products. At least one social media website uses member information to target advertisements to interests and locations. Fee-Based Models Pay-as-you-buy or paid subscription services fall under fee-based models. The most common of these are online subscriptions to journals or movie sites such as NetFlix. These companies rely on the quality of their content to convince consumers to pay a usually nominal fee.

Contoh Explain the Business to Consumer Model by Dana Griffin, Demand Media Google Business to consumer companies connect directly with the end user. Business to consumer companies connect directly with the end user. internet image by Travelfish from <a href='http://www.fotolia.com'>Fotolia.com</a> Related Articles * What Is the Meaning of the C2C Business Model? * Differences Between a Consumer Buying and a Business Buying Decision Process * Requirements for Building a Business Model * Internet-Based Business Models Definition * Risk in a Business Model * Techniques for Constructing a Business Model While business-to-business commerce refers to business transactions between companies, business-to-consumer models are those that sell products or services directly to personal-use customers. Often called B2C, business-to-consumer companies connect, communicate and conduct business transactions with consumers most often via the Internet. B2C is larger than just online retailing; it includes online banking, travel services, online auctions, and health and real estate sites. Ads by Google $0.01 Web Hosting Scalable, Secure Web Hosting. Try Our Award-Winning Service Now! www.hostgator.com​/​1Penny Characteristics The B2C model focuses on direct selling and marketing between a business and a consumer via an e-commerce website. A lower purchase volume of higher priced products typically characterizes B2C companies. Since the model depends on individual transactions and eliminates the wholesale purchaser, the company can make a higher profit while the consumer spends the same amount of money or sometimes less. B2C is effective for smaller companies since individual consumers are not as concerned with company recognition as they are with getting the product for the best price. Types B2C companies divide into five major categories: direct sellers, online intermediaries, advertising-based models, community-based models and fee-based models. Each type is so different from the others that they are not directly comparable. In fact, some B2C businesses utilize more than one type to reach different audiences. Related Reading: Differences Between a Consumer Buying and a Business Buying Decision Process Direct Sellers Direct sellers, such as online retailers, sell a product or service directly to the customer via a website. You can further divide direct sellers into e-tailers and manufacturers. E-tailers are electronic retailers that either ship products from their own warehouses or trigger deliveries from other companies&amp;rsquo; stocks. Product manufacturers use the Internet as a catalog and sales channel to eliminate intermediaries. Online Intermediaries Online intermediaries perform the same function as any other broker. The business allows non-B2C companies to reap some of the benefits. Brokers offer buyers a service and help sellers by altering the price-setting processes, according to economics professors Thierry P&amp;eacute;nard of the University of Delaware and Michael A. Arnold of the University of Rennes in Rennes, France. Advertising-Based Models Popular websites rely on advertising-based models. These websites offer a free service to consumers and use advertising revenue to cover costs. They draw a large number of visitors, making them ideal advertising streams for other companies. Advertisers will pay a premium to sites that deliver high traffic numbers. Community-Based Models Community-based models combine the advertising method that relies on traffic at sites that focus on specialized groups to create communities. Community sales and advertising take advantage of social and network marketing by focusing on specific groups that want specific products. For example, sites used by computer programmers are perfectly placed to advertise computer hardware and software products. At least one social media website uses member information to target advertisements to interests and locations. Fee-Based Models Pay-as-you-buy or paid subscription services fall under fee-based models. The most common of these are online subscriptions to journals or movie sites such as NetFlix. These companies rely on the quality of their content to convince consumers to pay a usually nominal fee.

Lihat juga

Terjemahan dari Explain the Business to Consumer Model by Dana Griffin, Demand Media Google Business to consumer companies connect directly with the end user. Business to consumer companies connect directly with the end user. internet image by Travelfish from <a href='http://www.fotolia.com'>Fotolia.com</a> Related Articles * What Is the Meaning of the C2C Business Model? * Differences Between a Consumer Buying and a Business Buying Decision Process * Requirements for Building a Business Model * Internet-Based Business Models Definition * Risk in a Business Model * Techniques for Constructing a Business Model While business-to-business commerce refers to business transactions between companies, business-to-consumer models are those that sell products or services directly to personal-use customers. Often called B2C, business-to-consumer companies connect, communicate and conduct business transactions with consumers most often via the Internet. B2C is larger than just online retailing; it includes online banking, travel services, online auctions, and health and real estate sites. Ads by Google $0.01 Web Hosting Scalable, Secure Web Hosting. Try Our Award-Winning Service Now! www.hostgator.com​/​1Penny Characteristics The B2C model focuses on direct selling and marketing between a business and a consumer via an e-commerce website. A lower purchase volume of higher priced products typically characterizes B2C companies. Since the model depends on individual transactions and eliminates the wholesale purchaser, the company can make a higher profit while the consumer spends the same amount of money or sometimes less. B2C is effective for smaller companies since individual consumers are not as concerned with company recognition as they are with getting the product for the best price. Types B2C companies divide into five major categories: direct sellers, online intermediaries, advertising-based models, community-based models and fee-based models. Each type is so different from the others that they are not directly comparable. In fact, some B2C businesses utilize more than one type to reach different audiences. Related Reading: Differences Between a Consumer Buying and a Business Buying Decision Process Direct Sellers Direct sellers, such as online retailers, sell a product or service directly to the customer via a website. You can further divide direct sellers into e-tailers and manufacturers. E-tailers are electronic retailers that either ship products from their own warehouses or trigger deliveries from other companies&amp;rsquo; stocks. Product manufacturers use the Internet as a catalog and sales channel to eliminate intermediaries. Online Intermediaries Online intermediaries perform the same function as any other broker. The business allows non-B2C companies to reap some of the benefits. Brokers offer buyers a service and help sellers by altering the price-setting processes, according to economics professors Thierry P&amp;eacute;nard of the University of Delaware and Michael A. Arnold of the University of Rennes in Rennes, France. Advertising-Based Models Popular websites rely on advertising-based models. These websites offer a free service to consumers and use advertising revenue to cover costs. They draw a large number of visitors, making them ideal advertising streams for other companies. Advertisers will pay a premium to sites that deliver high traffic numbers. Community-Based Models Community-based models combine the advertising method that relies on traffic at sites that focus on specialized groups to create communities. Community sales and advertising take advantage of social and network marketing by focusing on specific groups that want specific products. For example, sites used by computer programmers are perfectly placed to advertise computer hardware and software products. At least one social media website uses member information to target advertisements to interests and locations. Fee-Based Models Pay-as-you-buy or paid subscription services fall under fee-based models. The most common of these are online subscriptions to journals or movie sites such as NetFlix. These companies rely on the quality of their content to convince consumers to pay a usually nominal fee.

Ketikkan teks atau alamat situs web atau terjemahkan dokumen.

Batal

Sementara aktivitas bisnis-to-consumer yaitu online dan offline, B2C singkatan terutama yang telah digunakan untuk menggambarkan berbagai online.
Bisnis B2C memainkan peran besar dalam perkembangan yang cepat dari Internet komersial pada 1990-an. Sejumlah besar modal ventura mengalir kepada konsumen dalam bentuk layanan online gratis dan diskon belanja, memacu adopsi media baru.

Ketika pasar modal berubah asam, namun, perusahaan B2C merupakan yang pertama jatuh, dan mereka jatuh cepat. Banyak perusahaan mencoba mengikuti kawanan investor dengan menjalani B2C ke B2B makeover.

Referensi :

http://www.marketingterms.com/dictionary/b2c/

http://smallbusiness.chron.com/explain-business-consumer-model-2258.html

Pasar Elektronik (Elektronic Market)

Pasar elektronik (Electronic Market)

Pasar Elektronik (atau pasar elektronik) adalah sistem informasi (IS) yang digunakan oleh beberapa entitas organisasi yang terpisah dalam satu atau antara beberapa tingkatan dalam rantai nilai ekonomi. Dalam analogi dengan konsep pasar yang dapat dilihat dari makro ekonomi (menggambarkan hubungan antara para pelaku dalam suatu sistem ekonomi, misalnya monopoli) serta dari mikroekonomi (menggambarkan mekanisme alokasi yang berbeda, misalnya lelang publik frekuensi telepon) perspektif, pasar elektronik menunjukkan bentuk jaringan bisnis dengan banyak kemungkinan konfigurasi:

1. Topologi pasar elektronik mungkin akan sentralisasi atau desentralisasi di alam. Pasar elektronik terpusat hub yang sering memberikan pelayanan kepada peserta mereka. Pengaturan Desentralisasi melibatkan hubungan berurutan dalam rantai nilai yang sering ditemukan ketika pesan elektronik yang dipertukarkan secara langsung antara perusahaan (pertukaran data elektronik).

2. Layanan yang disediakan oleh pasar elektronik mungkin melayani tujuan infrastruktur atau alokasi. Di antara layanan infrastruktur routing, pesan, identifikasi dan mitra direktori sedangkan layanan alokasi mengaktifkan proses penetapan harga yang pada gilirannya mungkin statis atau dinamis di alam. Implementasi khas katalog, pertukaran dan lelang.

3. Hubungan aktor yang terlibat dalam pasar elektronik mungkin stabil atau atomistik di alam. Yang pertama biasanya mengacu pada rantai pasokan klasik di mana bisnis berkolaborasi selama jangka waktu yang lama. Dalam kasus terakhir, mitra transaksi hanya stabil untuk satu transaksi. Hal ini biasanya dapat ditemukan dalam lelang dan pengaturan pertukaran lainnya.

Hal ini menyebabkan dua definisi:

a.    Dalam arti sempit Elektronik Pasar terutama dipahami sebagai platform alokasi dengan mekanisme penemuan harga dinamis yang melibatkan hubungan atomistik. Contoh yang populer berasal dari industri keuangan dan energi.

b.    Dalam arti yang lebih luas, penemuan harga tidak penting bagi pasar elektronik. Ini mencakup semua bentuk kolaborasi elektronik antara organisasi dan konsumen serta sebaliknya.
Contoh:
     * Perusahaan situs yang melayani tujuan komunikasi dan transaksi
     * Elektronik sistem pembelian pada EDI-dasar serta berdasarkan katalog
     * Sistem yang mendukung konfigurasi produk, seperti configurators mobil
     * Download otomatis informasi produk berdasarkan scan dari artikel numbervn
     * Aktivasi rantai darurat berdasarkan pemantauan frekuensi jantung
     * Jejaring sosial yang menghubungkan konsumen, seperti masyarakat rekomendasi

~ Dampak terhadap efisiensi bisnis 

Pasar Elektronik dikaitkan dampak penting terhadap efisiensi bisnis. Dari perspektif industri, ekonomi biaya transaksi yang digunakan untuk menggambarkan hubungan antara pasar elektronik dan hirarki elektronik. Sementara mantan sejalan dengan definisi sempit pasar elektronik, yang terakhir juga termasuk dalam definisi yang lebih luas. Hal ini dapat dijelaskan karena pada kenyataannya pasar elektronik telah muncul sebagai platform yang menggabungkan beberapa mode pemerintahan atau jenis mekanisme koordinasi. Ini "all-in-one-pasar" menghubungkan kemungkinan penawaran yang kompetitif untuk penemuan harga dengan keunggulan hubungan diprediksi untuk mendorong investasi hubungan khusus (isu-isu non-contractible) dan fungsi untuk kolaborasi lebih dekat. Perspektif ini menunjukkan bahwa penting untuk membedakan antara platform pasar itu sendiri yang menciptakan infrastruktur antara beberapa pihak dan mekanisme koordinasi yang dioperasikan pada platform ini yang mungkin pasar suka atau hirarkis di alam.

Referensi :

     * Alt, R. dan S. Klein (2011). "Dua puluh tahun dari Pasar Elektronik Penelitian - Melihat Backwards menuju Masa Depan." Electronic Markets 21 (1): 41-51.
     * Kaplan, S. dan M. Sawhney (2000). "E-Hub: The New B2B Marketplaces." Harvard Business Review 78 (3): 97-103.
     * Malone, T. W., J. Yates, et al. (1987). "Pasar Elektronik dan Electronic Hierarki." Komunikasi dari ACM 30 (6): 484-497.
     * Osterle, H. dan B. Schmid (2008). "Quo Vadis Elektronik Markets?" Electronic Markets 18 (3): 206-210.
     * Standing, S., C. Standing, et al. (2010). "Sebuah Tinjauan Penelitian E-Marketplaces 1997-2008." Sistem Pendukung Keputusan 49 (1): 41-51.